https://marquard.org/categories/ad-tech/Recent content in Ad Tech on Dave MarquardHugoenTue, 23 Jun 2026 07:00:00 -0700https://marquard.org/posts/measurement-last-neutral-layer/Tue, 23 Jun 2026 07:00:00 -0700https://marquard.org/posts/measurement-last-neutral-layer/Three unrelated companies moved to own the scorecard within thirty days, and more captures are easy to call.https://marquard.org/posts/fox-bought-roku-data-not-screens/Tue, 16 Jun 2026 09:00:00 -0700https://marquard.org/posts/fox-bought-roku-data-not-screens/Roku feeds Nielsen’s measurement panel, so Fox now holds a stake in the scoreboard grading its own networks.https://marquard.org/posts/agentic-buy-sell-loop/Mon, 15 Jun 2026 09:00:00 -0700https://marquard.org/posts/agentic-buy-sell-loop/Whoever defines the outcome and proves it happened owns the layer agents can’t commoditize.https://marquard.org/posts/ad-tech-trifurcating/Wed, 10 Jun 2026 09:00:00 -0700https://marquard.org/posts/ad-tech-trifurcating/Each pole carries a different structural risk, from a cracking identity graph to an untested ad sales motion.https://marquard.org/posts/viant-tvision-independent-measurement-is-next/Tue, 02 Jun 2026 09:00:00 -0700https://marquard.org/posts/viant-tvision-independent-measurement-is-next/Neutrality answers a question buyers have stopped asking, so measurement gets priced as a feature.https://marquard.org/posts/ai-moat-gone/Wed, 27 May 2026 09:00:00 -0700https://marquard.org/posts/ai-moat-gone/Proprietary signal plus outcome-tuned evals close the loop that a model claim alone never could.