Dave Marquard

Writing

Notes on ad tech, product, and what an operator does when the machines take the wheel.

2026
25 JUN
The three guardrails I run my agentic OS by — and why the limits made it more useful
OPERATOR NOTES · 7 MIN
23 JUN
Measurement is the last neutral layer in ad tech — and it's being captured
AD TECH · 6 MIN
16 JUN
Fox bought Roku's data, not its screens.
AD TECH · 6 MIN
15 JUN
The agentic buy/sell loop just closed. What is the PM for now?
AD TECH · 6 MIN
10 JUN
Ad tech is trifurcating. Stop benchmarking every DSP against The Trade Desk.
AD TECH · 6 MIN
08 JUN
The job description for an AI-fluent PM in 2026
OPERATOR NOTES · 10 MIN
02 JUN
Viant bought TVision. Independent measurement is next.
AD TECH · 6 MIN
29 MAY
Six months building an agentic OS. What it changed about how I think about product orgs.
OPERATOR NOTES · 9 MIN
27 MAY
The "we have AI" moat is gone. Ad tech sells outcomes pricing next.
AD TECH · 5 MIN