https://marquard.org/tags/ad-tech/Recent content in Ad Tech on Dave MarquardHugoenWed, 27 May 2026 09:00:00 -0700https://marquard.org/posts/ai-moat-gone/Wed, 27 May 2026 09:00:00 -0700https://marquard.org/posts/ai-moat-gone/Three signals in one week — Gemini Omni, DeepSeek’s permanent 75% price cut, and the FTC’s first AI-targeting enforcement action — collapse the “we have ML” pitch as a defensible position. The next moat in ad tech is outcomes pricing, and the buy side is finally asking for it.